MRR Calculator
Calculate your Net New Monthly Recurring Revenue by tracking starting MRR, expansions, and cancellations.
Popular for SaaS forecasting and board reporting.
Popular for SaaS forecasting and board reporting.
Calculate MRRFree calculators for SaaS founders, operators and investors. Project your growth, measure your unit economics, and track revenue health instantly.
Last Updated: June 2026
Calculate your Net New Monthly Recurring Revenue by tracking starting MRR, expansions, and cancellations.
Popular for SaaS forecasting and board reporting.
Popular for SaaS forecasting and board reporting.
Calculate MRRDetermine the true lifetime gross profit of a single user based on ARPA, gross margin, and your retention rate.
Calculate LTVMeasure exactly how much it costs to acquire a new paying user by combining your sales and marketing spend.
Calculate CACIdentify the exact percentage of customers and revenue you are losing each month to optimize your retention.
Calculate ChurnCheck your return on ad spend and discover your true break-even point to ensure profitable marketing campaigns.
Calculate ROASNo sign-ups, no paywalls, and no database. All formulas run purely in your local browser. Your financial data stays yours.
Say goodbye to clunky spreadsheets. Our tools calculate dynamically as you type, letting you run fast scenario planning.
Stop guessing the formulas. We use the exact, standard unit economic formulas expected by top-tier venture capitalists.
While it depends on your growth stage, Monthly Recurring Revenue (MRR) and Net Revenue Retention (NRR) are generally considered the most critical. MRR tracks your baseline growth, while NRR indicates if your existing customer base is compounding in value despite churn.
Yes. Calculating LTV or CAC in isolation provides an incomplete picture. You must calculate them together to find your LTV:CAC ratio. An ideal ratio for a healthy, scalable SaaS business is 3:1 or higher, meaning a customer brings in three times the gross profit it cost to acquire them.
A healthy churn rate depends on your target market. For B2B Enterprise SaaS with high annual contract values, you should aim for less than 1% monthly logo churn. For SMB or B2C SaaS, a monthly churn rate between 3% and 5% is considered standard and healthy.
Operational metrics like CAC, ROAS, and new signups should be reviewed weekly by marketing and sales teams. High-level financial metrics like MRR, Churn Rate, and LTV should be calculated and reviewed monthly for board reporting and macro-strategic planning.
Most SaaS investors evaluate several metrics together, including MRR growth, churn rate, CAC, LTV, and the LTV:CAC ratio. Healthy unit economics are often more important than rapid growth alone.